Our Team

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Madeline K. Aufseeser
CEO, Co-Founder and Director

Maddy Aufseeser, has been recognized by BankInnovation.net as one of the top innovators shaping the future of banking

Maddy Aufseeser provides significant domain expertise to Tender Armor, with over 30 years in the financial services and payment industry, she is able to leverage her knowledge, network and leadership skills to build, promote, and inspire the organization. Prior to starting Tender Armor, Ms. Aufseeser served as a senior analyst with Aite Group (a leading FI research and advisory firm). Her area of coverage included; prepaid, credit and debit card issuing, marketing and… (Read More)

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Robert J. Steinman
COO, Co-Founder, and Chairman

Robert Steinman is an engineer, has an MBA, and over 30 year of software development experience. He is a serial entrepreneur having started a dozen companies over the years and built them from concept through to maturity. Currently, Mr. Steinman is CEO & Co-founder of Capitol Supply, Inc., the managing partner of Capitol Development, LLC and the COO & Co-Founder of CapSoft, LLC, a software startup. Mr. Steinman is an inventor, having development several software processes (with patents pending) that are in …(Read More)

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Lester F. Diaz
CTO and Co-Founder

Computer software architect and engineer, specialized in large-scale distributed systems, with over 15 years of experience within large, multinational corporations. In May of 2015 co-founded Tender Armor, and as CTO has led the company’s IT infrastructure built from the ground up, and our signature product CVV+. As a Software Development Team Leader and Applications Architect for nearly a decade at FIS, Lester led various large-scale project initiatives and designed and implemented several core software systems and frameworks… (Read More)

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Rodman K. Reef
Chief Market Strategist, Director 

Mr. Reef is a consultant specializing in the global payment business.  His recent work covered payments strategy, chip (EMV) cards, retail POS systems, prepaid cards, money transfer, global ACH, ecommerce payments, and best practices for debit and credit card processing.  Rod is the retired Chairman and CEO of Citishare Corporation, a Citigroup subsidiary and a global payments company.  During his tenure, Citishare expanded to more than 50 countries, FX income became an important revenue stream, volume increased … (Read More)

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Lillie Platko
Marketing Strategist

Ms. Platko is the Founder & President of Watch Hill Consulting, where she specializes in financial services and payments strategy.  She has a long track record of transforming businesses and driving growth.  Prior to founding Watch Hill Consulting Ms. Platko was Group Head, US Debit at MasterCard.  In that role she transformed the business, created a sustainable competitive advantage and delivered consistent year over year double-digit revenue growth.  Ms. Platko led the development and implementation of MasterCard’s competitive response strategy addressing …. (Read More)

Patricia Hewitt

Patricia (Patti) Hewitt is a widely recognized expert and strategic advisor to the payments industry. She has worked extensively with companies and organizations across the market spectrum, from global card networks to platform developers to emerging technology entrepreneurs. She is the creator of Paymentgal.com, a site for payments enthusiasts and the editor of @paymentgal on Twitter a daily news feed used by thousands of payments enthusiasts across the globe… (Read More)